Welcome to the SiteSell Education Instructor Toolkit! This is a private page reserved for the exclusive use of instructors teaching the "Building a Successful Business Using the Internet" course.
This is where you'll find reference materials, teaching aids and e-books, to help your students get the maximum possible out of the course.
Before we go any further...
Even with these and other resources, your students will have questions. Please be sure to give them your complete e-mail and phone contact information and allow them to feel comfortable about contacting you.
At the same time, have them understand that you are there to guide them and help them become autonomous entrepreneurs. In that light, you will often answer a question by referring the student to an appropriate resource -- SiteSell Support, Tips & Techniques, the Action Guide, the Forums, etc.
First Things First
Course Learning Objectives
In this course, instructors help students learn and apply the C T P M methodology quickly and efficiently by presenting all the need-to-know material in a highly structured way. The Course Learning Objectives provide that structure in the same pedagogical way that your institution does it for their other courses.
Make sure each student has a copy of the Course Learning Objectives at the start of the first class. Check also at the atart of each class to make sure students have the document in front of them. It's their detailed roadmap to success.
Before each class, e-mail your students slide handouts for that class in the form of a PDF file. They can print this file to follow along in class and to make notes. Those who feel they don't need to take notes can simply view the handouts on their computer screen.
You create the slide handouts by printing your slides and selecting the "handouts" option. Choose two slides per page so that students can read what's on the slide and still have room to add notes.
Login Reminder Sheet
There are up to six different sets of login credentials to remember. Distribute this Login Reminder Sheet to students at the beginning of the first class. Remind them to bring it to every class.
Classroom Teaching Aids
The teaching aids listed below will help you speed your students through the course. You'll introduce them in class and explain how to use them.
Students (and most SBIers) often mention being overwhelmed with information. Part of the instructor's job is to keep students on track and help them not get distracted by all that information. You'll want to be slective in making the following supplementary materials available to your students.
In the same way that it's nearly impossible to teach electronic spreadsheets without mentioning Microsoft Excel, the course documentation includes its fair share of SBI! jargon. Colin Dunbar's "A Snap-Shot Guide To SBI! Terminology" offers an easy-to-use compilation of just about every SBI! abbreviation and acronym you might run across.
Understanding the Online World
Ken Evoy's "E-commerce Primer For Newbies" will help interested students learn what they really need to know about the Internet and e-commerce.
The Failure Trap
Ken Evoy's original groundbreaking "Why People Fail" will show students what to avoid, what to be aware of and therefore how to remove barriers to success. Students may find some of the content of this book quite confronting. Introduce it once a certain level of trust/credibility is in place.
The Tao Of SBI!
Ken Evoy's "The Tao Of SBI!" shows how the proven Content Traffic PREsell Monetize way works. Encourage students to think of CTPMMMMMMMM! as their new business mantra.
But I Can't Write!
Yes you can!
Ken Evoy's "Make Your Content PREsell!" shows how easy it is for anyone to be a writer. It's not about being Shakespeare; it's simply about giving prospects what they want.
The Best Way To Build A Page
The best and quickest way to build or edit a page is to first lay it all out in your text editor, like a "storyboard," so that you know exactly what you want your page to say and look like. And, as an added bonus, you won't have to worry about the system timing-out on you!
An "outline" template keeps you organized and lets you see how your page is shaping up as you storyboard it -- and that is the key to saving time.
Have students read "The Best Way To Build A Page" for a complete understanding of how to use an outline template.
Many students ask, "What the heck is HTML?" It's short for HyperText Markup Language, the authoring language used to create documents on the World Wide Web. Here are three key "building" articles, interlinking with related articles, that you can refer students to...
Selling Services Online
SiteSell's Promote Your Service Business Online offers insight and tips on how to do it effectively.