Become Your Community's Learning Center
For Building Successful Online Businesses
As the number of people interested in creating their own home-based, online businesses rises, so does the number of searches for credible information and how-to guidance.
Be first in your community to satisfy that demand and make a lasting impact...
Offer SiteSell Education's "Building a Successful Business Using the Internet" course and provide an affordable e-commerce solution for all students, regardless of their age or prior Web knowledge and experience.
In 10 weekly three-hour sessions, aspiring entrepreneurs learn and do everything required to graduate with a new online business or an improved existing one.
That income-generating outcome is what makes this course so unique. Students create a Web site... and a high-potential business of their own.
"Building a Successful Business Using the Internet" delivers...
- A proven step-by-step process,
- Pedagogically sound documentation (text and video formats),
- A comprehensive suite of integrated tools (no prerequisite tech skills),
- Qualified online small business mentors/instructors who engage adult learners,
- A well-organized, clearly written syllabus, and
- Scheduled feedback and evaluation reporting.
Create A Buzz In Your Community, Too!
Enthusiastic students and instructors are the best indicators of a successful learning experience. This short 5-minute video clip demonstrates why "Building a Successful Business Using the Internet" belongs in your Continuing Education curriculum...
Other key benefits include...
- Appeals to a diverse age range (from young adults to seniors),
- Attracts larger classes than the usual Continuing Education courses,
- Assists promotional efforts to fill registration quota,
- Complements other curriculum offerings,
- Follows budget parameters for instructor's salaries,
- Stays up to date with Internet developments and the online home business industry,
- Generates favorable media coverage,
- Creates word-of-mouth marketing, which facilitates future student recruitment, and...
- Underlines your commitment and reputation for offering quality courses.
How Does The Course Work?
Using current, reality-based theory, proven practices, and integrated tools, the course guides students by the hand through the process of creating a popular, income-generating business.
For their part, students need to bring to the course...
1) Motivation to create an online business based on a passion or special interest.
2) Ability to write simple text equivalent to an inter-office memo.
3) Access to a computer and Internet connection for homework assignments.
4) Availability of eight hours per week (outside of class time) to dedicate to site and business-building efforts.
The course's content is divided into 10 units, each with its own focus...
- Understanding "PREselling" (vs. "selling") -- Content
Traffic PREsell Monetize concept; success examples, entrepreneurship; accessing online resources
- Brainstorming business ideas -- types of online businesses; entrepreneur/infopreneur; building on passion/hobby/experience
- Doing precise online market research -- lateral and vertical brainstorming; analyzing supply and demand
-
Selecting an effective domain name -- unifying business concept; searching available names; registering a domain
- Choosing an appropriate site Look & Feel -- using standard and custom templates; starting and upgrading
- Developing original site content -- outlining like a book; using online resources; studying competition; writing effectively for site visitors
- Creating Search-Engine-friendly pages -- analyzing page content; incorporating keywords; organizing content in tiers
- Incorporating PREselling techniques -- using e-mail giveaways; offering downloadable e-books; offering free online courses
- Promoting the business in multiple ways -- free Search Engine traffic (plus directories); blogging; advertising; e-zines; relationships; joint ventures
- Implementing proven money-generating techniques -- incorporating content-based ads; being an affiliate for other merchants' products/services.
The course is not about "putting up a site." It's all about building a real business.
Contact SiteSell Education
Make a lasting impact on the lives of individual students, and the overall community you serve. Add "Building a Successful Business Using the Internet" to your catalogue!
For more details about the course and how to get started, contact us online or call Don Coggan at (514) 671-9914.
About SiteSell Education
SiteSell Education partners with educational institutions worldwide to deliver industry-leading, small business building courses. SiteSell Education is a division of SiteSell Inc.
A privately held Canadian company established in 1997, SiteSell Inc. is an international provider of a proprietary, small business Web site development platform called Site Build It!, which has empowered hundreds of thousands of entrepreneurs and small businesses to build Web sites that succeed.
